Capita wanted to create an annual report that told the story of their year in a compelling and digestible way. They pride themselves on being able to create flexible and unique solutions for their clients. We used this approach as a starting point for the annual report. A set of icons was created that each expressed a different part of their offering. These icons could then be used separately as entry points to small infographics or could be brought together to create bigger, more indepth case study illustrations. Capita's report was warmly received internally and has provided a good foundation for further work.